AI can multiply how much marketing and sales material you produce. The hard part is keeping it on brand and worth reading. That is what this session is about.
At a glance
Everything that usually decides it, before the detail below.
In detail
AI can multiply how much marketing and sales material you produce. This session is about the harder half — keeping it on brand and worth reading — and about the sales research that quietly saves more hours than content generation.
Parameters and terms
Tell us your preferred date and whether you want it as a lecture or a workshop. We reply within one business day with a confirmed slot.
Order the courseNo obligation — we confirm scope and date before anything is booked.
Or just call us
Who it is for
Teams that publish, pitch or prospect — in-house or agency-side.
Campaign copy, blog and SEO content, social calendars, newsletters, product pages and translations across your markets.
Prospect research, personalised outreach at scale, follow-ups, call summaries, objection handling and proposal drafting.
One or two people expected to cover several channels. This is where the leverage is largest and the brand risk highest.
Keeping a distinct voice per client instead of letting everything converge on the same AI house style.
Before we start
Bring your brand and your pipeline — we build the session on both.
Format
Four hours, as a lecture or a hands-on workshop, at your office or online — unlimited participants either way.
How we run it
We present the topic and work through the examples on screen. Best when you want a whole department to understand what AI can do without everyone needing a laptop in front of them.
Your people work on their own computers and build a real automation task themselves, while we move around the room and help each of them get it finished. Fewer topics covered, far more that sticks.
Where it runs
We come to you anywhere in Czechia or Slovakia and run the session in your own meeting room, on your own machines. If you have no projector, or no screen large enough for the room, we bring our own.
The same session over video, screen-shared and recorded on request. Best for distributed teams, several sites at once, or when calendars are tight.
Four hours in one sitting is the standard, but we can split the training into two two-hour blocks on separate days so it fits around your operations.
Most teams take this as a workshop, because writing prompts against your own brand context is something people have to do themselves before it clicks. It works equally well online, since marketing and sales are often split across locations and the exercises are all screen-based — though the brand-voice debate is livelier in one room.
Agenda
Half marketing, half sales, with a shared foundation in brand voice.
Turning your tone, positioning and proof points into a reusable block of context that every prompt starts from. This is what stops output sounding like everyone else's.
Campaign copy, landing pages, blog and social produced from a single brief and adapted per channel — plus editing prompts that fix AI's characteristic tics before anything is published.
Researching an account before a call, writing outreach that is genuinely specific at volume, handling objections, and summarising long threads before a handover.
Turning campaign data and CRM notes into readable reporting, plus a clear line on what always needs human review — claims, numbers, names, prices and anything legally binding.
Good to know
That is the failure mode this course is designed around. Roughly the first hour is spent building your brand context and the editing habits that remove the tells. Output quality depends far more on that groundwork than on which tool you use.
Yes, and we run the exercises in the languages you actually publish in. Quality in Czech and Slovak is now good, but it has different weaknesses than English — we show you what to look for.
Not inherently — thin, unedited, duplicated content is, and AI makes producing that much easier. We cover how to use it for research, structure and drafting while keeping the substance and editing that search engines and readers both reward.
Yes, and this is one of the more valuable parts of the session. The trick is using AI for the research that makes a message specific, rather than for generating volume. We practise the difference directly.
No. If you have them, bring them. If you do not, bring five pieces of published material you like and we will build a working tone-of-voice definition from those during the course — several clients have walked out with their first real one.
Keep going
Teams often pair this training with one of these.
Corporate AI training that starts from zero
A four-hour onboarding into practical artificial intelligence for people who have never used it seriously at work. We demystify how large language models actually behave, show what they get right and where they fail, and finish by mapping three tasks in your own workflow that AI can take over next week.
Cut the hours your team loses to paperwork
Built for finance, HR, operations and office teams drowning in documents. We work with your real templates — invoices, contracts, reports, internal emails — and rebuild each one as an AI-assisted routine, so the work that used to eat an afternoon takes minutes.
Tell us about your team and we will confirm a date, tailor the examples to your own documents and tools, and send everything over before the session.
Contact usOr just call us
Pick a slot that suits you — 30 minutes, online, no preparation needed.
