Privacy policy
Last updated 12 November 2026
This page describes what happens to your data on eprovement.com. It is written from what the site actually does rather than from a template — the tools and storage names below match what you would find in the source code.
Who processes the data
The controller is eprovement s. r. o., company number 24164054, registered at Plynární 1617/10, Holešovice, 170 00 Prague 7, Czech Republic.
You can reach us at info@eprovement.com or through Czech data box vzg527q. Our offices are in Prague and in Martin, Slovakia.
Booking a call
The only way to send us anything through the site is to book a call. It runs on Cal.com, and booking asks for your name, email and an optional note, alongside the slot you picked.
We use this only to prepare and confirm the meeting. We pass it to nobody and send no newsletter. The legal basis is taking steps before entering a contract, or our legitimate interest in answering an enquiry.
If you arrived from an ad, the booking also records which campaign and which page the ad led to. That is for working out which advertising is worth the money, not for identifying you.
Traffic and advertising measurement
With your consent we measure how the site is used and how our ads do:
- Google Analytics 4 — visits, pages viewed, clicks on the phone number, email and WhatsApp, completed bookings.
- Google Ads — whether a booking came from a paid ad, and which one.
- Meta (Facebook) Pixel — the same for Facebook and Instagram ads.
Consent
No measurement or advertising cookies are stored without your consent. We use Google Consent Mode v2: until you decide, the tools store nothing that could recognise you.
You can change your decision at any time through the “Cookie settings” link in the footer. Refusing is as easy as accepting — one click, the same size button.
Running the site
The site runs on Vercel's infrastructure, which processes ordinary technical logs such as IP address and browser type for operation and security. We do not use those logs for measurement or advertising.
What is stored in your browser
Items marked as necessary are always stored, because without them we could not even remember your refusal. Everything else only after consent.
| Name | Purpose | Duration |
|---|---|---|
| eprv_consent_v1 | Your cookie decision (necessary) | Until cleared in the browser |
| ep_attribution_v1 | The campaign you arrived from, so a booking can be matched to an ad | Until the tab is closed |
| _ga, _ga_* | Google Analytics — telling visits apart | 2 years |
| _gcl_au, _gcl_aw | Google Ads — conversion measurement | 90 days |
| _fbp | Meta Pixel — conversion measurement | 90 days |
Your rights
Under the GDPR you have the right to:
- know what data we hold about you and receive a copy
- have it corrected if it is wrong
- have it erased
- restrict or object to its processing
- withdraw consent at any time, without affecting processing up to that point
Email us and we will deal with it. If you are unhappy with how we handle it, you can complain to the Czech Office for Personal Data Protection (uoou.gov.cz).
Contact
Anything about this page or your data: info@eprovement.com, or Czech data box vzg527q. We reply within a few working days.